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The FAANG group of mega cap stocks manufactured hefty returns for investors throughout 2020.

The team, whose members consist of Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited immensely from the COVID 19 pandemic as people sheltering in place used the devices of theirs to shop, work and entertain online.

During the older year alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up 86 %, Netflix discovered a 61 % boost, as well as Google’s parent Alphabet is up thirty two %. As we enter 2021, investors are asking yourself in case these tech titans, optimized for lockdown commerce, will bring very similar or much more effectively upside this year.

By this particular group of five stocks, we’re analyzing Netflix today – a high performer during the pandemic, it is today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of probably the strongest equity performers of 2020. The business and the stock benefited from the stay-at-home atmosphere, spurring need due to its streaming service. The stock surged aproximatelly 90 % from the reduced it hit on March 16, until mid October.

NFLX Weekly TTMNFLX Weekly TTM
But, during the previous three weeks, that rally has run out of steam, as the company’s key rival Disney (NYSE:DIS) gained a great deal of ground in the streaming fight.

Within a year of its launch, the DIS’s streaming service, Disney+, now has more than 80 million paid subscribers. That’s a substantial jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million members as of September.

These successes by Disney+ came at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October found that it added 2.2 million subscribers in the third quarter on a net basis, light of its forecast in July of 2.5 million new subscriptions for the period.

But Disney+ is not the only headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division can be found in the midst of a comparable restructuring as it concentrates on the new HBO Max of its streaming platform. Too, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment operations to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from climbing competition, what makes Netflix much more weak among the FAANG class is the company’s small cash position. Because the service spends a great deal to develop the exclusive shows of its and shoot international markets, it burns a great deal of cash each quarter.

To enhance its money position, Netflix raised prices for its most popular program throughout the final quarter, the next time the company has been doing so in as a long time. The move might possibly prove counterproductive in an atmosphere wherein people are losing jobs as well as competition is warming up. In the past, Netflix priced hikes have led to a slowdown in subscriber growth, especially in the more mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised very similar concerns into the note of his, warning that subscriber growth might slow in 2021:

Netflix’s trading correlation with various other prominent NASDAQ 100 and FAAMG names has now obviously broken down as one) confidence in its streaming exceptionalism is fading somewhat even as 2) the stay-at-home trade may be “very 2020″ even with some concern about how U.K. and South African virus mutations can impact Covid 19 vaccine efficacy.”

The 12-month price target of his for Netflix stock is $412, aproximatelly 20 % beneath its present level.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the best mega caps and tech stocks in 2020. But as the competition heats up, the company must show that it is the top streaming option, and that it’s well-positioned to protect the turf of its.

Investors seem to be taking a rest from Netflix stock as they delay to see if that could occur.

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